4. Purpose

4.1   This personal information will be required by getlion for the following purposes:


4.1.1      to identify users and to register user’s for inclusion in getlion’s service;

4.1.2      to fulfil a user’s request;

4.1.3      to communicate with users if getlion needs to obtain or provide additional information; to confirm the accuracy of our records; or to contact users regarding customer satisfaction surveys;

4.1.4      in relation to the ordering, purchase and delivery of products and services;

4.1.5      for direct marketing purposes i.e. to specifically contact users regarding current or new products or services or any other products or news offered by getlion (unless users have opted out from receiving marketing material from getlion by following the unsubscribe link or instructions provided in any email getlion sends);

4.1.6      to inform users of new features, special offers and promotional competitions offered by getlion and to contact users with marketing that may be of interest to clients (unless users have opted out from receiving marketing material from getlion by following the unsubscribe link or instructions provided in any email getlion sends);

4.1.7      for rewards programme partners to access discounts and offers;

4.1.8      to improve getlion’s products, services and user’s selection and the user’s experience on getlion’s website and/or mobile application by, for example, monitoring the user’s browsing habits, or tracking the user’s sales on the website and/or mobile application;

4.1.9      for audit and record keeping purposes;

4.1.10   to collect information that a user’s browser sends whenever a user visits getlion’s mobile application or uses the mobile application to access third party websites belonging to getlion partners. This log data may include information such as a user’s computer’s internet protocol, address, browser type, browser version, the pages of getlion’s service (or partner’s service) that a user visits, the time and date of a user’s visit, the time spent on those pages and other statistics. In addition, getlion may use third party services such as Google Analytics that may collect, monitor and analyse this type of information in order to increase getlion’s service’s functionality. ;

4.1.11   to gather specific technical data, such as the operating system and browser version;

4.1.12   to disclose to any employee of getlion and/or or third-party service providers (who getlion may employ or partner with) and/or third party payment providers to provide the service on getlion’s behalf and assist getlion in interactions with users for the following purposes:      for the ordering of products or services and thus require the user’s personal information to assist getlion to interact with users properly and efficiently;      to facilitate online transactions between buyers and sellers within the mobile application marketplace. This allows buyers and sellers to sell and purchase goods and/or services and includes the involvement of a Third Party Payment Provider, who will be responsible for executing the payment of the online transaction between the users (Users are required to read and familiarise themselves with the Terms and Conditions relating to the marketplace, as well as the Product Listing Policy);      to provide the user with general information regarding potential business investment and funding opportunities and specifically to match the users requirements to the funders’ products offered and refers such users to the relevant funders, based on the matching process (The Origination Agreement and the Data Processing Agreements entered into between getlion and ProfitShare Partners are available on the getlion mobile app (funding portal) for more information);      to help with parts of getlion’s business operations (marketing, technology services, legal services etc) and who perform service related services or to assist how our services are used;      for “interactive pop-up” voluntary surveys. getlion uses the information collected in the survey, in conjunction with information gathered through cookies and code, in order to provide users with a comprehensive understanding of its target market.

4.1.13  when the use or disclosure of such information is required in order to comply with any applicable law, government official, subpoena, order of court or legal process served on getlion, or to protect and defend getlion’s rights or property.

4.2   In the event that the user’s personal information is processed for any other purpose other than that mentioned above, the user will be informed accordingly.